10 Digital Trends To Look Out For in 2019
The way we go about our daily lives has changed and evolved over the years and the evolution has been at the centre of new-age technology. We must admit that how we communicate, work, and spend our time has been immensely influenced by all things digital! Here are some of the digital trends that are set to take over in 2019.
Artificial Intelligence (AI)
Almost everyone goes into panic mode when they think about Artificial Intelligence and its potential growth into our lives since its invention; especially work-lives. There really is no need to panic because AI promises to somehow ‘better’ our lives, but first; what exactly is Artificial Intelligence?
Artificial Intelligence in simple terms is a set of systems or computer science and engineering that is all about intelligent behaviour, learning, and adaptation in machines or any other computer systems.
AI is everywhere and anywhere you can think of in our workspaces; search engines, email programs, autonomous cars use it to drive, video games use it to enhance the player's experience, smartphones use it to recognize objects, faces, voices, music, etc.
Chatbots are set to be business’ best bet when it comes to customer communications. These can be used in websites for gathering resourceful information about customer needs, quick responses to queries.
Chatbots also assist businesses in executing tasks such as scheduling sales appointments and help with making online purchases. But, they are in no way replacing human labour; they are just simply here to help and evolve.
3. Voice-enabled search
The days of using your fingers to search for something online are over. Voice-enabled search has been here for a while but now it sets to fully take over and it’s time for businesses to catch up because consumers are already up to speed!
This speech recognition technology allows users to perform a search via voice command, and brands should use this to their advantage by not only engaging directly with their existing customers but attract new ones using SEO and AdWords.
4. Data Analytics
Data analytics is key for every industry’s functioning. This analytics helps in making sound business judgments and tap into the right audience for brands. Helpful data analytics technology such as Big Data, Data Science, Deep Learning etc.
Brands could also make use ‘Predictive analytics’which is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to provide the best assessment of what will happen in the future; keeping customer need satisfaction as top priority.
5. 5G Mobile Network
Upgrading from 3G and 4G sounded unrealistic, but now the reality is 5G. This new technology is created to handle hyper-connected devices of the internet and all things digital reality.
the high data rate, energy saving, cost reduction, higher system capacity, and high-efficiency device connectivity, and vast communication is what defines and categorises 5G network.
6. Visual Search
Searching online has been redefined here and is taking over in 2019. The visual search takes the user experience to a new level; with visual search, users can upload an image to conduct a search and get more specific results than just scrolling down endlessly.
This easy to use option has been adopted by your well-known online platforms such as Pinterest using ‘Lens’ that allows users to take a photo of an item to find out where to buy it online or search for similar products etc. Google is also making use of Visual Search and the challenge today is to find out how!
7. Mobile Apps
Mobile Apps have taken over for over sometime and it has only been the beginning for them. In 2019, mobile apps are set to make lives even easier especially with purchases.
You will get same-day deliveries at your fingertips and retail stores have also started to adopt this trend to make lives of consumers a lot easier by ensuring that they get their goods quicker without moving a muscle out of the comfort of their homes.
8. Live Streaming
Live streaming has taken centre stage when it comes to content sharing and interactions. This is not limited to anything or anyone; everyone can use live streaming for their benefits.
Streaming services come in varieties from YouTube, Twitter Instagram, and "Twitch," which allows people to easily stream video gameplay or even devices like Sony’s PS4 game console that come with live streaming abilities. Live streaming is here to stay; watch out for the new inventions to come for 2019!
9. Social Media Integration
Social media companies in 2019 will continue to integrate their services into third-party applications. For example, like how Facebook and LinkedIn allow users to sign up for third-party services with their accounts and share data with third-party services.
Social media apps may also start to share more user data with their audiences and create a more seamless experience across third-party apps. This helps social media companies retain their dominance, gain more info about users, and provide better services for smaller websites and apps.
Created by Google, micro-moments occur when people reflexively turn to a device to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.
Micro-moments are brands’ best opportunity brought forward to understand what consumer’s what and which brands are at the top of the consumer’s mind!
There are many more digital trends that are set to dominate, evolve and expand in 2019 and brands need to adapt because the future is no longer what we look forward to but what we now experience!